Concept & Strategy
Prototype & Validate
Design & Iterate
Collaborate & Accelerate
Just like Jack Heuer’s timeless, Bauhaus inspired design for the original Carrera Racing Chronograph, Futuredraft design’s products that put simplicity and legibility first.
Take our design for GE’s port optimizer: familiar objects function as interactive heat maps answering 90% of all critical concerns in the blink of an eye.
The goal was to create an appealing, simple and beautiful system to drive adoption and increase user satisfaction. The final design referenced visual cues from user’s work environment and tooling while nodding to long established visual metaphors from physical products and tools.