Who We Are

We are all seasoned design practitioners who train to become masters at activating the knowledge that is inherent in teams.

Alexander Baumgardt

Alexander Baumgardt

Partner

Alexander brings two decades of award-winning design work and years as a design educator to his role at Futuredraft. Heavily influenced by systems thinking he brings a unique perspective to design, with his work often blurring the lines between the physical and the digital. A true autodidact and self-trained designer, Alexander received no formal design education. Instead, he went straight to work, honing his skills at renowned design firms such as MetaDesign and Method. He has led projects for brands such as Audi, Adobe, Deutsche Telekom, Samsung, Volkswagen, and many others.

Brian OKelley

Brian OKelley

Founding Partner

Brian is one of the three founders of Futuredraft. In his 25-year career, he’s worked on numerous large scale projects for the financial services industry — as a consultant, strategist, subject matter expert, and designer. He has led major design and consulting projects in numerous industries for clients such as Charles Schwab, American Express, Washington Mutual, Chase, Vodafone, Crystal Cruises, Fox Networks, and Bare Escentuals.

Chris Baum

Chris Baum

Founding Partner

Chris is one of the three founders of Futuredraft. He started his 18- year design journey with eight years in Financial services — as a design strategist with Charles Schwab and a user experience product manager with E*TRADE. Since then, he has extended that experience as a designer and consultant for complex projects in industries like Healthcare, Broadcast Media, Big Data/ Business Intelligence, and Utilities. Chris has served on the board of the Information Architecture Institute and been Editor-and-Chief of Boxes and Arrows magazine.

Jonathan Hoffberg

Jonathan Hoffberg

Senior Consultant

Jonathan focuses on defining and solving high value design problems for Fortune 500 companies. His efforts have yielded a variety of innovative service, product and process design solutions for GE, Accenture, Deloitte, Adobe, Schwab, eBay and Roche Diagnostics, among others. He has spoken on the subject of industrial application design at the Augmented World Expo, the Internet of Things Conference, the McGraw Hill Construction Technology Conference and at the US Navy’s Strategic Warfare Command. Jonathan has a Bachelor’s degree in Political Economics from the University of California at Berkeley.

Jorge Arango

Jorge Arango

Partner

A 20-year veteran of the UX design industry, Jorge brings to the team extensive experience working in large-scale projects around the world. Jorge founded BootStudio, one of the first web design consultancies in Central America. He co-authored Information Architecture: For the Web and Beyond, the fourth edition of O’Reilly’s celebrated “Polar Bear” book. He’s also an active member of the global UX design community, and has served as president and director of the Information Architecture Institute, and keynoted at design conferences around the world.