Making things better.

Making things together.

We help people invent, design and build complex transactional systems. We collaborate to create experiences that are fast, flexible, easy to use and beautiful.

About Futuredraft

Futuredraft is different

Our clients tell us we are different than other agency partners – and that’s a good thing! We understand working with external partners can be bumpy, and we’ve developed an approach that makes it smoother.

Our team is composed of highly experienced designers and strategists. The people who sell the work are the people who lead the work.

We are active listeners and highly engaged collaborators. We focus on creating the right design with our clients, not convincing the client we are right.

We have deep experience and a proven approach to bring products to market. We can have the hard conversations with cross-functional teams to make a vision into a realistic, buildable plan.

Our clients see the difference from their past agency experiences… and you will too.

Futuredraft in a nutshell

What’s it like to work with us?

Design collaboration is our medium.

We design in the open with our clients through workshops and online working sessions. There are no surprises – no “big reveals.” Project teams meet two or three times a week to look at work-in-progress and design together in real time.

We become experts in the domains and businesses we work with

We’ve become fluent in many complex and sometimes obscure business domains. By investing ourselves in the domains we work in, we make it possible to become an extension of the product/service/design teams we collaborate with and to represent and respect the needs of their customers and clients.

We are makers

Whether it’s food, art, cars, or furniture, everyone on our team is constantly in the process of making. We’ve designed hundreds of systems, tools, apps, and dashboards. We’ve refined the process of making down to what’s necessary, functional, simple and satisfying. Our goal is to produce strategy and design artifacts that are usable and meaningful to everyone (not just us).

The work we do has a long shelf-life

Our philosophy is to design and build for the now while always keeping the big picture in mind. We think 3-5 years into the future while still meeting the constraints of the current context. As a result, the work we do can often serve as a roadmap or vision owned and executed by the leaders and teams we collaborate with.

We’re not afraid to throw things away

Our experience has taught us that ego has no place in the process. Our job as designers is to advocate for people, not for a particular design. We are constantly challenging our own work. We do not “defend” or “sell” design work and we won’t shy away from radical changes in direction (even late in the game) if there is an opportunity for better alignment with users’ needs and expectations.

Who we work with

Who we work with

We work with product and service teams at companies in various industries to bring a vision to life, creating products that transform how business is done.

Selected Futuredraft clients

  • American Express

    Futuredraft led a major effort at AMEX to rethink their global information architecture and customer engagement model.

  • Bank of America

    Futuredraft worked with BofA teams to make it easier and faster for customers to complete common tasks using the bank’s mobile and online banking tools. Starting with a week-long deep-dive session with BofA’s senior leadership, the combined team rapidly designed, prototyped and tested a number of concepts that were curated and iterated to support the short-term needs and long-term goals of BofA customers.

  • Change Healthcare

    With over 180 products, Change Healthcare is the world’s largest healthcare payment systems company. Futuredraft has worked with numerous businesses and teams at Change across payments, risk, quality and patient experiences. We’ve helped to simplify, accelerate and bring transparency to business and consumer processes that have traditionally caused drag. We helped to take a cohesive and integrated approach to the customer experience in an industry overwhelmed by technology half-measures and regulatory bureaucracy.

  • Chase Bank

    The Futuredraft team collaborated on a multi-year project to redesign Chase’s prospect and online banking sites. This work began with an extensive concept design phase working with Chase’s product leadership. Throughout the project, designs and experiences were validated and iterated with Chase customers. An extensive competitive benchmarking study was completed to optimize rates and times of completion to ensure the new experience would lead the industry. When launched in 2012, the new experience generated dramatic improvements in customer engagement and trust. Much of this work is still in place after more than six years.

  • Fox Broadcasting

    We’ve worked with the popular cable and digital network for more than five years. We helped Fox develop a behavioral model for viewers that has since become a cornerstone of their advanced advertising business. We’ve worked with them to develop numerous viewer profile and advertising data/inventory tools as well as new business models.

  • GE

    Futuredraft has worked with GE across many different industries, designing products and experiences for sustainable energy infrastructure, drone inspection services, transportation, container port management, and healthcare. Futuredraft played an early role in the development of GE’s design framework, collaborating with the design team to make it more flexible and scalable across the company’s many different business verticals.

  • Fortune 500 Brokerage xxxxxx

    Futuredraft has helped xxxxxx to become number one for customer experience in the industry. Futuredraft has collaborated closely with numerous xxxxxx product leaders on more than forty projects including the redesign of xxxxxx’s mobile app, Client Summary, messaging experiences and planning and investment education experiences to name a few. Futuredraft played a key role in starting xxxxxx’s enterprise-wide journey mapping effort, hosting many of the largest project sessions at our workshop space in Oakland CA. This relationship continues, with projects planned well into 2020.

Location & Contact

  • Location

    304 12th Street, #4D

    Oakland, CA 94607

  • Contact Us

    Interested in finding out more?

    Email us or call 510-205-9416